Contrary to popular belief, Product Design is not just about designing products. It is a way of thinking, a way to come up with new solutions. Product Designers engage in critical thinking and possess excellent problem-solving skills. They integrate their knowledge in material science, manufacturing technology, art etc to push the boundaries of conventional thinking. Product Designers also look at the various stages of production as a whole, including marketing (whether there is a market and what will sell), economics (costs), production (materials, supplies). Focusing on user experience, they are experts in human-centred design and valuable members in the industry.